How do you value a prime London property?

Our valuations are grounded in evidence. We look at recent comparable sales, current buyer demand, the property's specification and position, and wider market conditions, then give you a clear view of market value alongside advice on pricing and timing.

Which areas of London do you value property in?

We value and sell prime property across central London, including Mayfair, Belgravia, Knightsbridge, Kensington, Chelsea, Hyde Park, St John's Wood and Hampstead.

How do I book a property valuation?

Use the Book your valuation form on this page, or contact our Mayfair head office at 24 Curzon Street, London W1J 7TF on +44 (0) 20 7499 7722. A member of our sales team will arrange a time to view the property and discuss your plans.

What information do you need for a valuation?

We need the property address, the type of property, and the number of bedrooms. The size in square feet, recent improvements, and your preferred timing are also helpful.

Can I sell my property discreetly or off-market?

Yes. Alongside open-market sales, we offer private and off-market sales, introducing your property to qualified buyers from our network without public advertising.

Is there any obligation after a valuation?

No. A valuation gives you an informed view of your property's value and the market. You can then decide whether and when to sell.

Sell with Us: Property Valuation in Prime London

Prime London Estate Agents for Sellers

Homes We Sell

We sell prime and super-prime homes across central London for private owners, from lateral apartments and penthouses to family townhouses and mansions, on the open market or privately off-market where discretion matters.

Areas We Cover

Our sales team covers Mayfair, Belgravia, Knightsbridge, Kensington, Chelsea, Hyde Park and Bayswater, St John's Wood, Hampstead and the wider Prime Central London area, working from our Mayfair head office and our St John's Wood office.

Research-Led Advice

Our pricing advice draws on our own market research, including our Mayfair wealth survey and billionaire buyers surveys, so sellers understand who is buying, where and at what level. Read our latest market insights.

Your Bespoke Sales Experience

Strategic Valuations Grounded in Evidence

We begin with a detailed appraisal shaped by location, scale, condition and, most importantly, our first-hand knowledge of recent comparable sales in the area. This data is collated and reviewed to provide accurate guidance on market value and positioning. Book a sales valuation.

Clear Advice on Pricing & Timing

You will receive clear advice on pricing and timing, supported by current market intelligence and transactional experience. We set out the options, likely outcomes and practical steps required to move forward with confidence.

Considered Marketing & Buyer Access

Our established relationships with private clients, advisers, family offices and international investors create visibility where it matters and protect discretion where required. Where appropriate, we also draw on advanced marketing and technological tools, supported by a proven PR track record in leading publications. For more read our Market Insights blogs.

Experts in Luxury

Our Approach

Informed Positioning

We keep you informed on pricing trends, buyer demand and achieved results within Prime Central London. This allows us to recommend a pricing strategy that is credible, competitive and aligned with current conditions. We will also use top-of-the-industry practices for presentation and marketing so that every element of the property launch supports the objective of attracting the right attention and driving serious offers.

Network-Led Negotiation

At this level, outcomes are driven by access and judgement. We leverage our network to introduce your property to qualified buyers quickly, then manage viewings, feedback and negotiations with discipline. We prioritise clear communication throughout, ensuring you understand the strength of interest, the negotiating dynamics and the decisions required at each stage. Book a sales valuation.

End-to-End Oversight

Selling at the top of the market can involve complex legal and financial considerations. We work closely with your solicitors and advisers to coordinate timelines, manage due diligence and maintain momentum from offer through to completion. You will have direct contact with an experienced team that stays close to the detail and keeps the process efficient.