Gary Hersham
Founder
New Homes Office
About Us
Dedicated Development Team
Based in Mayfair, our New Homes division operates within London’s prime development market. We advise private clients, family offices and international investors on the acquisition and disposal of high-specification new build and off-plan property across Prime Central London. Our New Homes division is based at our Mayfair head office on Curzon Street.
Relationships & Early Access
Our relationships with leading developers and boutique schemes provide access to selected opportunities prior to wider market release. We work with development partners from launch through to completion, ensuring pricing and positioning reflect market demand. Browse our current new homes for sale in London.
Advisory Led Approach
We operate as strategic advisers rather than volume sales agents. Our role is relationship-driven — advising on pricing, buyer alignment and international outreach, with discretion and structured execution throughout.To discuss a new homes instruction, visit our New Homes office or explore our sell with us advisory service.
Meet the Mayfair team
Jeremy Gee
Managing Director
Yahya Swallem
Associate Director
Vlad Viaryshka
Senior Sales Negotiator
Services
Development Sales
We advise developers on positioning, pricing and phased release strategies for prime residential schemes. Our Mayfair-led team provides guidance from pre-launch through to completion, aligned with current market conditions.
Private Client Acquisition
We secure new build residences across London’s established addresses, sourcing off-market opportunities and negotiating preferred access within high-demand developments.
International Buyers
Reflecting London’s global buyer base, our team supports cross-border transactions with multilingual capability and coordinated due diligence through to completion.
New Homes Office
24 Curzon Street
London, W1J 7TF
Office Hours
Weekdays 9:30am - 6pm
Saturday
& Sunday Closed