Property & Art: The launch Port Tel Aviv

Port Tel Aviv, a new high-end development by the Hagag Brothers, located in the Port area of Tel Aviv, is a striking contemporary residential scheme. Designed by renowned Israeli architect Ilan Pivko, this soon-to-be icon of the Port area skyline was launched in London at an invitation-only event held at Alon Zakaim Fine Art Gallery, Mayfair.

The links between art and property at Port Tel Aviv are twofold. Firstly, the development’s stunning façade takes Cubist inspiration, from artists like Picasso and Georges Braque, while the innovative, movable brise soleil, part of Pivko’s striking use of light and shade, create a building that blends art and architecture.

Secondly, Port Tel Aviv is set to offer a contemporary art gallery within its entrance lobby, giving residents daily access to exclusive art exhibitions. In keeping with the artistic importance of the development, the launch party coincided with a VIP showing of Mauro Perucchetti’s Nuvole, the current exhibition at Alon Zakaim Fine Art Gallery.

Ms Lee Ziv, VP of Sales and Marketing for Port Tel Aviv, hosted the launch, flying in from Israel expressly for the event. She addressed invited guests briefly about the lifestyle that residents and guests can expect when staying at Port Tel Aviv, the only development permitted so close to the shore.

The relationship between art and architecture at Port Tel Aviv appeals to many, with the launch drawing keen interest from art and architecture lovers alike. Ilan Pivko’s designs have gained international acclaim among clients, the public and his architectural peers. Among his most recognised buildings are Florentin Tower and Garden Tower, both in Tel Aviv, known for their striking silhouettes.

The Port Tel Aviv launch saw over 80 guests in attendance, who were treated to a specially curated menu of canapés and cocktails offering a taste of Tel Aviv, including a fig and honey cocktail and a canapé of courgette, feta and rose harissa. Guests included Beauchamp Estates founder Gary Hersham and fellow directors Olga Hersham, Alex Bourne and Richard Douglas. Gallery owner Alon Zakaim and Israeli high-end public relations specialist Ruth Shitrit were also in attendance.

Nuvole is Mauro Perucchetti’s first collection of paintings. The Italian artist is well known for sculptures that combine Minimalism and Pop. The paintings focus on vibrant abstraction, with the title Nuvole translating from Italian as “Clouds”. The gallery also showcased further works, with Perucchetti’s iconic resin “jelly baby” sculptures on display.

Port Tel Aviv will comprise 39 private residences and penthouses and a 44-room boutique five-star hotel, which will also be home to a destination restaurant and bar.

The full range of residences at Port Tel Aviv are offered for sale through Beauchamp Estates.