Billionaire Buyers in Prime Central London 2025

An outflow of Non-Dom owners exiting the UK has been met by a new wave of international purchasers, particularly from the Middle East, China and the United States, drawn by relative value, scale and improved availability. While transaction volumes softened compared with recent years, the market remained active, with buyers acquiring larger homes and focusing almost exclusively on turn-key property. During 2025, there were 41 sales of residential properties priced above £15 million across Prime Central London.

Who Has Been Selling & Why

Around 65% of vendors in the super-prime market during 2025 were Non-Dom owners, selling their principal London residence as part of relocation strategies to lower-tax wealth hubs including Dubai, Abu Dhabi, Milan, Tuscany, Monaco and Geneva.

In many cases, these sellers retained a foothold in London through smaller pied-à-terre purchases, typically priced between £7 million and £10 million. The remainder of vendors were predominantly older UK nationals downsizing due to higher running costs and tax pressures, either relocating locally or moving to the Home Counties.

This vendor profile led to a notable increase in the size of homes transacted during the year, as larger family houses and lateral apartments came to market.

Who Has Been Buying in 2025

Buyers of £15 million-plus homes in 2025 were notably younger than in previous years, typically ranging from their late 20s to mid-40s. Many have been described as “bargain hunting”, responding to the fact that London prices remain below 2014 levels, while supply has improved due to Non-Dom exits.

The dominant buyer groups were from the Middle East, China and the United States, alongside a steady cohort of affluent UK buyers relocating into central addresses or upgrading from smaller Prime Central London homes.

“Despite a reduction in transaction volumes and modest price adjustments, buyer confidence in London’s long-term appeal has remained intact. The market allowed buyers to secure larger properties, and demand focused almost entirely on fully finished, turn-key homes.” - Gary Hersham, Founder of Beauchamp Estates.

What Sold & What Didn’t in 2025

Across both houses and apartments, turn-key properties dominated demand. Newly built or comprehensively refurbished homes performed strongly, while interest in refurbishment projects and off-plan purchases declined sharply.

House sales above £15 million dipped slightly in volume, with 28 transactions, but the average size increased to 9,741 sq ft, up from 8,382 sq ft the year before.

Cash buyers accounted for 75% of super-prime transactions, consistent with 2024.

Homes offering privacy, larger plots, health and wellbeing facilities, or integrated lifestyle services (concierge, gyms, pools and security) attracted the strongest interest. Branded and serviced residential developments continued to gain traction.

Winning & Losing Addresses

Belgravia emerged as the strongest-performing super-prime address of 2025, recording eight £15 million-plus sales, up from three the previous year. Vendors responded to market conditions by refreshing homes or adjusting pricing, restoring momentum.

Knightsbridge and Kensington also improved, while North-West London saw sustained interest from American, Chinese and Gulf buyers, including several landmark transactions.

By contrast, Mayfair suffered from a shortage of turn-key stock, limiting deal volumes despite continued buyer demand. Hampstead recorded only one super-prime sale, reflecting reduced Eastern European demand and a changing housing stock profile.

Pricing & Outlook for 2026

For homes sold above £15 million in 2025, the average difference between asking and achieved prices was -7.6%, slightly wider than in previous years.

Looking ahead to 2026, Beauchamp Estates expects:

• Price softening of 2–3% in the super-prime sector
• Continued activity driven by international buyers viewing London as good value
• Ongoing preference for low-maintenance, fully managed homes
• Demand concentrated in core Prime Central London addresses with limited supply

“While transaction volumes are unlikely to return to historic peaks in the short term, London’s depth of demand and global relevance remain intact. As headwinds are absorbed and priced in, a gradual improvement in activity is likely.”- Jeremy Gee, Managing Director of Beauchamp Estates.

The 2025 Billionaire Buyers in London survey analyses sales of residential properties valued above £15 million between January and December 2025, using a combination of LonRes data, off-market transactions and Beauchamp Estates’ proprietary market intelligence.